My client is a high-growth B2B SaaS business operating across international markets. They re investing heavily in modern demand generation and are now looking for a Senior Demand Generation Manager who can own strategy and execution for a defined segment within EMEA. This is a hands-on role for someone curious about AI, confident with digital channels, and excited by data, experimentation, and the impact on a measurable pipeline. Mostly remote 1st, but travel to London for team meetings and the Reading office. International Travel to client events and US HQ from time to time THE SENIOR DEMAND GENERATION MANAGER''S ROLE RESPONSIBILITIES WILL INCLUDE: Owning the demand generation strategy for a key EMEA segment, with accountability for pipeline creation and conversion.Designing and executing integrated digital campaigns across paid search, paid social, SEO, content syndication, webinars, and other inbound channels.Leveraging AI tools for optimisation, personalisation, predictive insights, and performance acceleration.Incorporating emerging search and GEO techniques to strengthen visibility across traditional and AI-driven search environments.Running structured experimentation including A/B testing and multivariate testing to refine channel performance.Building full-funnel campaign journeys and partnering with content teams to deliver assets aligned to audience needs.Monitoring KPIs, analysing campaign data, and using insights to optimise spend, targeting, and messaging.Collabo