UK Platform Manager — London HQ

Contract: Permanent • Salary: £65,000THE BRANDAt F1 Arcade, we’ve revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1 Arcade venues provide an immersive, state-of-the-art F1 racing simulation experience, gamified for a mass audience, with “best in class” hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane…As the UK Platform Channel Manager, you will be the operational brain behind F1 Arcade’s social presence - the right brain to the Social Creative Lead’s left. This role is central to ensuring our content not only looks and feels world-class, but also lands with maximum impact across platforms. You’ll bring sharp platform expertise, staying ahead of algorithm shifts, spotting trends before they peak, and ensuring our content is scheduled, posted, tested, and reported with precision.Working closely with the Social Creative Lead, you’ll balance creativity with execution, ensuring ideas are brought to life seamlessly across social feeds while actively managing and growing our online community - from sparking conversations and engaging with fans to moderating discussions and building lasting connections. You’ll also manage relationships with creators and influencers - from nurturing partnerships to activating through influencer management tools while building a strong and engaged community around F1 Arcade.The ideal candidate is a social-native operator with an instinct for platforms, culture, and creators. You’ll thrive in a fast-paced environment, combining analytical thinking with a love for storytelling, and will take pride in making sure every piece of content not only goes live, but goes further.Key Responsibilities

Strategic Operator

Own and optimise the UK platform ecosystem across TikTok, YouTube, Instagram, LinkedIn, Threads, Reddit, Discord and moreDefine not just what gets posted, but why, how, when, and to whomBuild a unified structure for channel priorities, including purpose, role, and audience mapping

Algorithm-First Thinking

Drive platform growth through entertainment-first, data-led content, mastering formats and reward loopsRun multi-channel experiments, A/B tests, and iterate quickly based on performance signalsDeliver actionable insights on platform algorithms to shape creative and editorial decisions

Cross-Functional Power

Act as the bridge between creative, growth, content, and data teamsCreate clear processes for content requests, scheduling, and performance feedbackFeed platform learnings into brand and campaign strategy, not just execution

Outcomes Over Output

Measure success by business impact: acquisition, retention, brand affinity, and cultural relevanceEstablish and track platform-specific KPIs, focusing on what truly drives resultsLead with insights and learnings, ensuring content is purposeful rather than just plentiful

Platform Native, Not Brand Obsessed

Champion platform culture over rigid brand guidelines — if it doesn’t work natively, it doesn’t workPush content that earns attention, not content that demands itBuild clear formatting and “what not to post” guidelines for each platform

Community Leadership and Creator Management

Actively manage and grow F1 Arcade’s online communities, sparking conversations, engaging with fans, and moderating discussions to maintain a positive environmentBuild and nurture influencer and creator relationships, leveraging tools such as Pingfluence to scale impactDevelop playbooks for working with creators and empower community leads to deliver best-in-class engagement

Systems Builder and Growth Enabler

Design scalable systems — from content trackers to playbooks — that leave behind structure, not dependencyBuild efficient workflows for scheduling, posting, and reporting that support both speed and qualityIn larger team structures, manage editors, creators, and community leads to deliver consistently

Person Profile - Non-Negotiables

Must demonstrate the core values of the F1 Arcade team:Pursuit of ExcellenceTeam SpiritIntegrityPositive EnergyBackgroundThe ideal candidate should be able to demonstrate the following experience:Operating as a social-first platform manager, with hands-on expertise across TikTok, Instagram, YouTube, LinkedIn, Reddit, Discord and emerging channelsRunning content calendars end-to-end: scheduling, posting, testing, optimising, and reportingManaging online communities, driving engagement through two-way conversations, moderation, and fostering loyaltyBuilding and scaling creator and influencer partnerships, with experience in managing relationships and activating campaignsApplying algorithm-first thinking to content execution, including trend-spotting, test-and-learn cycles, and data-led decision makingBridging creative and analytical disciplines - ensuring content is not only culturally relevant but also delivers measurable outcomesContributing to brand growth through platform-native storytelling, audience development, and cultural presenceThriving in fast-paced, high-growth environments, ideally within lifestyle, entertainment, or hospitality sectorsSkillsDeep platform expertise with an instinct for what works natively across different channelsStrong analytical skills, with the ability to interpret data, extract insights, and optimise content strategiesCreative flair and cultural awareness, understanding how to translate ideas into formats that capture attentionExcellent community management skills: sparking conversation, responding authentically, and moderating with judgementAbility to manage creators and influencers, building trusted partnerships and scalable playbooksStrong project management skills — able to balance multiple platforms, timelines, and content streams simultaneouslyCollaborative working style, thriving at the intersection of creative, content, and growthEntrepreneurial, proactive, and high energy, with a bias for actionComfortable working with ambiguity, solving problems quickly, and adapting to platform changes with agility

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