GTM SpecialistHybrid - Bristol (3+ days per week in the office, 2 remote)£65,000 base salary + benefits + discretionary bonusMoxie and Mettle are supporting a growing Bristol-based B2B organisation in the search for a Go-to-Market (GTM) Specialist.This is a hands-on marketing role where you''ll take ownership of go-to-market strategy and execution. This role is focused entirely on lead generation, MQL and ABM, (it''s not a growth role as the business has leaders already focusing on the bigger growth picture). This is a lead acquisition role, so you must be comfortable working with automation and AI, including Hubspot and using advanced data analysis to generate the leads for the business.Working closely with senior leadership and commercial teams to drive pipeline growth, lead generation and brand visibility, you will be using a combination of modern marketing technology, content and data-driven campaigns. With your natural problem-solving attitude and style of work, you''ll be drawn to the opportunity to contribute in many ways to the go-to-market plan and implementation.The RoleThis is a high-impact, commercially focused role, you need to be motivated and inspired by the data and the evidence of your achievements and be happy to present at board level with your ideas and details of your achievements.Your success in this role will rely on how you use partnerships, events, content, email marketing, and other channels. Ultimately, it will depend on your experience and skills,