We at Work Lyf Group are recruiting for a Direct Sales Executive for our client, who is a leading UK supplier of industrial components, tools, and consumables as they expand their sales team. We''re looking for a personable, proactive Sales individuals who thrive on building genuine relationships and turning warm leads into loyal customers. What You ll Be Doing: Engaging with warm leads and inbound inquiries across multiple sectors Building rapport with prospects to understand their needs and offer tailored solutions Using CRM data and performance metrics to optimise follow-ups and deepen customer engagement Working closely with internal teams to ensure seamless onboarding and long-term satisfaction What You ll Bring: A natural ability to connect with people and build trust over the phone A consultative approach to sales, with a focus on listening and problem solving Confidence in using data to refine your outreach and improve conversion rates Experience in B2B sales or industrial supplies is a plus however, we value attitude over background Why You ll Love It Here: Join a respected name in the industrial sector with a loyal customer base Supportive team culture with ongoing training and mentorship Clear career progression and uncapped commission potential Make a real impact in a fast-growing business that values relationships over transactions Salary: £26K base + £5K OTE Hours: Monday Friday, 8am 5pm If you re ready to turn warm leads into lasting partnerships, we d love