Overview

We’re currently hiring for a Head of Performance Marketing to join a well-established, high-volume consumer brand operating at national scale. This is a key leadership role, reporting directly to the Marketing Director, and responsible for overseeing all digital acquisition and retention activity across Paid Media, SEO and CRM.You’ll manage a team of 9 specialists and take full ownership of strategy, budget, performance, and cross-functional collaboration across these core areas.This business operates in a fast-moving consumer services space and is a household name within its category. The company is known for delivering high-volume transactions through a tech-led, customer-first approach. The marketing team is deeply embedded in commercial strategy and performance, with a strong focus on innovation, data, and customer experience.Responsibilities

Define and deliver end-to-end strategies across paid media, organic search, and CRM, aligned with business-wide growth and retention goalsOwn and optimise the digital channel mix: search (PPC), paid social, display, affiliates, SEOLead and mentor a high-performing team of 9, covering both performance and CRM functionsManage multi-million-pound budgets, focusing on improving efficiency, ROAS, and customer LTVOversee CRM operations including segmentation, lifecycle marketing, personalisation, and automationEnsure cross-channel planning aligns with business peaks and commercial cyclesChampion the use of data and analytics to inform decision-making, test and learn cycles, and reportingLead platform improvements and CRM/martech optimisation projectsWork cross-functionally with analytics, finance, CX and senior leadership to align marketing and commercial activity; present key insights and strategic recommendations to senior stakeholders on a regular basisQualifications

3+ years in a senior-level performance marketing role, ideally in a consumer-focused environmentStrong hands-on and strategic experience across PPC, paid social, display, SEO, and CRM; track record of managing teams and agencies to high performanceData-driven, with strong analytical skills and experience using tools like GA4, Looker Studio, or similarComfortable owning large budgets and making commercially sound decisionsDeep understanding of customer lifecycle marketing and CRM platform managementExcellent project management, stakeholder engagement, and communication skillsAdvanced Excel skills and confidence working with marketing performance dataDegree or equivalent experience preferredNote:

Due to high volumes of applications, we are not always able to respond to all unsuccessful applicants. We wish everyone who applies the very best with their job search.

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