Stratford-upon-Avon HQ - Circa £50,000 pa, EV company car and pensionThe Company

Our client is an award-winning, design-led consumer brand with a strong international presence. Supplying premium hospitality and retail markets worldwide, they have built a reputation for quality, creativity, and customer excellence. With multi-warehouse logistics, long-term supplier partnerships, and a focus on innovation, they are poised for their next stage of growth.The Opportunity

This is a rare and exciting opportunity for an experienced General Manager to take the reins of both commercial growth and operational excellence. You’ll work directly with the CEO to set direction, driving sales performance and pricing strategy while ensuring smooth day-to-day operations across the business.You’ll be expected to balance strategic oversight with hands-on leadership — motivating teams, making commercially sound decisions, and fostering a positive, accountable culture. Emotional intelligence is a must: this role calls for someone who can inspire trust, communicate clearly, and lead with empathy, all while ensuring performance and profitability remain front and centre.Key Responsibilities

Sales and Pricing Leadership

Lead annual pricing reviews and ensure governance across ERP, B2B, and multi-currency price lists.Partner with Sales and Finance to safeguard margins and drive profitable growth.Provide data-led insight on sales performance, customer accounts, and market trends.Build strong customer and partner relationships, supporting business development and commercial negotiations.Strategic and Operational Management

Translate business goals into clear operational and commercial plans with measurable KPIs.Run cross-functional reviews with Sales, Operations, and Finance to align business performance.Oversee supply chain, warehousing, and logistics operations, ensuring stock availability, efficiency, and service standards.Support new product launches and manage discontinuations with minimal disruption.Financial and Commercial Oversight

Partner with Finance to oversee budgets, cashflow, forecasting, and cost control.Monitor sales data, forecast demand, and balance stock levels with commercial priorities.Drive efficiencies while protecting margin integrity.People and Leadership

Recruit, coach, and develop a small team across operations and commercial support.Lead with empathy and emotional intelligence, creating a culture of trust, accountability, and motivation.Clearly communicate business goals, provide feedback, and celebrate success.Customer and Market Focus

Ensure customer satisfaction is central to decision-making.Support marketing and business development initiatives to retain and grow accounts.Stay close to industry trends, feeding insights back into commercial and operational planning.Compliance and Risk

Act as Responsible Person for Health and Safety, risk assessments, and compliance.Oversee facilities, IT, and security.Key KPIs

Sales growth vs targetGross margin integrity and pricing accuracyStock availability and inventory turnsPick/pack accuracy and turnaroundCustomer satisfaction and retention ratesCashflow management and cost controlHandS complianceWhat We’re Looking For

Proven senior leadership experience in operations and commercial management (FMCG, wholesale, or consumer products preferred).Strong track record in sales leadership, pricing strategy, and margin protection.High systems literacy (ERP e.g. Sage 200, CRM e.g. Salesforce).Strong financial acumen: pricing governance, margin analysis, budgets, and cost control.An emotionally intelligent leader who inspires trust and brings out the best in their teams.Supply chain and warehouse management experience, including imports/exports.Clear, confident communicator who can balance detail with big-picture thinking.Clean UK driving licence.DesirableExperience in homewares, consumer lifestyle products, or adjacent design-led sectors.B2C and B2B ecommerce operations experience.Exposure to multi-currency pricing and external audits.Why This Role?

This is a fantastic opportunity to step into a senior leadership position within a growing, internationally recognised brand. You’ll have the chance to shape both commercial strategy and operational delivery, working closely with a CEO who values fresh thinking, accountability, and collaboration.If you’re looking for a role that combines strategic influence, commercial impact, and people leadership, while offering scope to make a lasting mark on the business, this could be the perfect fit.Interested?We’re reviewing CVs now! Apply today or contact Arden Personnel for more information. Send your CV to l.fletcher@ardenpersonnel.co.uk. Call us on 01789 532220 (Alcester) or 01527 911700 (Redditch).Arden Personnel – Connecting Talent with OpportunityArden Personnel is a local independent recruitment agency with offices in Alcester, Warwickshire and Redditch, Worcestershire.We recruit for companies based in Alcester, Evesham, Bidford-on-Avon, Stratford-upon-Avon, Henley-in-Arden, Leamington Spa, Redditch, Bromsgrove, and Studley. We want your experience with using a recruitment agency to be good and will always endeavour to get back to all applicants. Follow us on Facebook, Instagram, and LinkedIn for all updates of live vacancies. Arden Personnel is an equal opportunities employer that welcomes applications from all age groups. We recruit in the following sectors: Administration, PA/Executive Assistants, Secretarial, Reception, Marketing, IT, HR, Finance, Customer Services, Purchasing, Supply Chain, Engineering and many others.

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