Digital Marketing - Lead Generation Specialist (Mat Cover)Location: Homeworking (with occasional travel to Kingston officeContract Type: Fixed Term Contract (6 months) Salary: Competitive Start Date: February 2026 to September 2026, potentially longer Working Pattern: Full time, flexible working of 8-hour day as you choose! Are you a specialist in demand generation for the UKandI market? Join my client''s dynamic European team in an exciting role as a maternity cover where you''ll have the opportunity to lead marketing campaigns and projects that drive growth and engagement. Experience in Salesforce, Pardot, and Sitecore is a plus. Key Responsibilities:Campaign Planning and Management:- Develop, execute, and optimise innovative marketing campaigns to boost brand awareness and generate leads in the British and Irish markets.Budget Control:- Manage and allocate budgets effectively across PPC platforms (Google, Bing, Meta, LinkedIn) to optimise Cost per Lead (CPL) and Cost per Acquisition (CPA).KPI and Metrics Reporting:- Track and analyse key performance indicators (KPIs) within the lead funnel, providing insightful reports on the success of marketing initiatives.Collaboration:- Work closely with Sales and the local Marketing team, fostering cross-functional collaboration even across international boundaries.Pipeline Analysis:- Conduct pipeline analyses and implement necessary actions to achieve targets and goals.Pan-European Collaboration:- Participate in international worksho