Job DescriptionJob Title:

Digital Marketing LeadDuration:

9 MonthsLocation:

London, UKThe Role

In your role as Digital Marketing Lead, you will:Define and optimise the digital marketing strategy for NOW to achieve sports targets and contribute to CLIENTS subscription acquisition efforts.Drive customer acquisition. Lead initiatives to reach and acquire new customers through digital marketing channels.Oversee media and creative planning: Steer the end to end digital marketing planning process, overseeing budget allocation and investment across a range of paid media channels, and working with CLIENT and NOW third-party media agency and internal creative teamWork with trading and insight teams to help the business understand drivers of overall sales performanceInform and influence through insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growthStrengthen key stakeholder relationships: Build and maintain strong relationships with key internal and external stakeholders, including brand and product marketing teams, commercial and trading teams, digital product owners, our media agency, and a range of media partnersChampion digital first creative transformation: Drive a digital-first approach to creative strategy across marketing campaigns, promoting best practices and creative innovation in digital marketingPromote data-led thinking: Cultivate a culture of data-driven decision-making within the team, ensuring all media, creative, and audience planning is informed by customer data and insightLead and mentor team: Manage and coach a team of digital marketing experts, providing leadership, development and coaching to support personal and professional growthSupport digital growth for the business: Inform and contribute to the strategic vision and roadmap for digital marketing capabilities at CLIENTMaintain expert knowledge in digital marketing: Stay informed about the industry, sharing strategic perspective and thoughtful analysis on changes and developments, and championing new ideasSeniority level

Mid-Senior levelEmployment type

ContractJob function

Information TechnologyIndustries

Technology, Information and Media

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