Area Sales Manager (ASM) - Capital Equipment Sales B2B We are recruiting an experienced Area Sales Manager (ASM) to drive new business growth and develop existing accounts within a defined territory, selling capital equipment and material handling solutions to B2B customers.This is a capital equipment sales role, offering a competitive salary and commission structure, company car, pension, and the opportunity to join a market-leading capital equipment provider.The RoleAs Area Sales Manager, you will take full ownership of your territory, with a strong focus on new business acquisition while maintaining and growing key customer accounts.Key responsibilities include:Proactively identifying, targeting, and winning new B2B business opportunities within your territoryManaging and developing existing customer accounts to maximise revenue and long-term valueSelling capital equipment solutions through a consultative, solution-led sales approachConducting site surveys and operational assessments to identify customer requirements and specify appropriate equipmentPreparing and presenting commercial proposals and quotations to key decision-makersNegotiating pricing, terms, and contracts to achieve profitable growthManaging the full sales cycle from lead generation to order placementMaintaining accurate CRM records, pipeline management, and sales forecastingMonitoring competitor activity and market trends within capital equipment and industrial sectorsAbout YouYou will be a driven, result