Sales Manager – UK (Heavy Equipment Sector)
Location: Within 1 hour of Doncaster
Salary: Competitive (flexible for the right candidate) + Performance-Based Bonus
Benefits: Company car, laptop, phone, 25 days holiday plus bank holidays, flexible working, and top-tier training and resources

Elite Consultancy are proud to be working exclusively on behalf of a market-leading global auctioneer in the heavy equipment and construction machinery space. With continued year-on-year growth and a dominant market presence, this is an exciting opportunity for an experienced Sales Manager to lead a high-performing team and take ownership of revenue generation across the UK.

The Role This is a leadership role for a commercially astute and motivated individual who thrives in a fast-paced, target-driven environment. You’ll be responsible for managing and developing a UK-wide team of Territory Managers, driving sales performance, and executing strategic growth initiatives across the business.
Key Responsibilities

- Lead and motivate the UK sales team to exceed sales and revenue targets
- Implement structured training and coaching programs to enhance team performance
- Track KPIs, conduct daily activity reviews, and hold team members accountable
- Collaborate with valuations and marketing teams to drive inventory acquisition and buyer engagement
- Manage high-value negotiations and key client relationships
- Deliver accurate sales reports, forecasts, and performance analysis to senior leadership
- Support auction preparation, including stock decisions and pricing strategy
- Ensure consistent CRM usage and sales pipeline visibility across the team
- Drive new business development, customer retention, and territory growth strategies

What We’re Looking For

- Minimum 3 years’ experience managing a successful sales team
- Strong background in heavy equipment, construction machinery, commercial vehicles, or related sectors
- Proven ability to set targets, develop talent, and deliver strong sales results
- Excellent relationship-building, negotiation, and communication skills
- A "hunter" mindset with the resilience and drive to seek out and win new business
- High level of self-motivation, organisation, and commercial acumen
- Confident using CRM systems and sales reporting tools
- Must be based within 1 hour of Goole and willing to travel as required

Why Apply£ This is a high-impact role with genuine long-term career progression in a business that rewards ambition, innovation, and performance. If you’re a driven sales leader with deep sector knowledge and a passion for leading teams, we want to hear from you.
Apply now through Elite Consultancy to arrange a confidential conversation.