Senior Commercial Finance Manager - Tech-Focused Retail Hertfordshire (Hybrid)£75,000 - £85,000 + 20% Bonus + Excellent BenefitsOur client, a forward-thinking consumer and retail technology business, is seeking a Senior Commercial Finance Manager to help drive strategic growth and innovation across its digital channels and omnichannel platforms. This is a key commercial leadership role, supporting the integration of finance and technology to optimise performance in a fast-paced, data-rich retail environment.This position has a clear path to Head of Finance within 18-24 months, offering a high-impact role within a business that values digital transformation, data-driven decisions, and agile financial leadership.Key Responsibilities:- Partner with Technology and Marketing Leaders to shape long-term digital growth strategies, identifying smart investments in brand, platform development, and customer experience innovations.- Evaluate digital pricing, promotional mechanics, and value architecture to unlock profitable growth across eCommerce and retail tech channels.- Lead commercial financial planning and forecasting to support data-driven decision making, particularly in relation to digital product performance and ROI on tech investments.- Own financial input into brand and digital roadmap planning, helping product and digital brand teams build strategies rooted in commercial viability.- Maintain clear insight into trading and digital performance, including customer behaviour ana