The Fairfield School of Business (FSB) is seeking a driven, commercially minded Sales and Marketing Coordinator to be based at our Digbeth campus. This is a pivotal role within the FSB marketing structure, with its primary purpose being to generate leads and support the conversion of those leads into enrolled students. The Sales and Marketing Coordinator will work at the intersection of marketing and admissions activity, combining local brand-building and content creation with a focused, proactive approach to prospective student engagement. They will work closely with the campus admissions team to ensure that marketing effort translates into measurable recruitment outcomes, and will be accountable for the quality and consistency of local lead generation activity. Responsibilities Lead Generation and Student Recruitment Take primary responsibility for driving lead generation activity at campus level, ensuring a consistent and sufficient pipeline of prospective student enquiries. Develop and execute local marketing activity - including community outreach, business engagement, events, partnerships, and digital campaigns - with lead generation as the primary objective. Work proactively to identify and develop new channels and opportunities for generating prospective student interest in FSB programmes. Collaborate closely with the admissions team to maintain a clear understanding of lead quality, follow-up status, and conversion outcomes. Support admissions activity where appropr