Email and Data Marketing Manager
Email Marketing Team LeadWe''re looking for a creative, organised, and data-driven Email Marketing Team Lead to take ownership of our email marketing strategy and campaigns. You''ll lead a small team, driving engagement, nurturing audiences, and ensuring campaigns are both impactful and compliant with best practice.This role is ideal for someone who combines creativity with analytical thinking, enjoys optimising campaigns for performance, and thrives in a collaborative, fast-paced environment.What You''ll DoLead the planning, creation, deployment, and reporting of email campaigns and automation journeys.Develop and implement email marketing strategies to increase engagement, generate leads, and improve customer retention.Ensure campaigns follow best practice for deliverability, segmentation, automation, A/B testing, and data privacy compliance (e.g., GDPR, CAN-SPAM).Maintain data integrity and list hygiene, and optimise audience segmentation for maximum impact.Analyse campaign performance and provide actionable insights to improve future campaigns.Oversee the balance of creative and technical elements of campaigns, including HTML content, design, and testing.Mentor and support a junior email marketing team member, providing guidance, resources, and development opportunities.Collaborate with cross-functional teams to ensure email campaigns align with broader marketing objectives.About YouProven experience with email marketing platforms and CRM systems (e.g., Pardot, Salesforce
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