You will shape and deliver social, influencer, and content strategy, turning brand and commercial goals into engaging, high-performing campaigns. Driving planning, budgets, partnerships, and team development, ensuring content is audience-first, on-brand, and delivers measurable business impact.Client DetailsThis role is with a well-established organisation in the leisure, travel and tourism industry. The company is a medium-sized enterprise known for its focus on delivering exceptional experiences and maintaining a strong presence in the digital space.DescriptionLead organic social and content strategy across owned channels, aligned to brand and commercial goals.Own the master content calendar, integrating campaigns, seasonality, and influencer activity.Deliver end-to-end social and influencer content, from brief to optimisation.Develop and execute the annual influencer strategy.Manage influencer and paid social budgets to maximise ROI.Source and manage creators, ensuring strong brand alignment and delivery.Line-manage and develop the Social Media and Content Executive.Translate brand strategy into impactful, performance-led content plans.Brief and manage agencies and production partners.Oversee onboard screen and POS content, ensuring campaign alignment.Act as the internal lead for social and content.Track trends and platform changes to drive innovation.Partner cross-functionally to strengthen awareness and consideration. ProfileEssential Experience and Skills:5+ years'' exp