The Senior Website Optimisation Executive role suits someone who enjoys solving problems, improving user journeys, and delivering data-driven digital enhancements. The position sits within a supportive, collaborative team where ownership of optimisation activity is encouraged. This is a hands on role focused on delivering meaningful change through performance insight, experimentation, and technical improvements.What you''ll be doingAs the Senior Website Optimisation Executive, the role leads the conversion rate optimisation roadmap, using analytics platforms to understand user behaviour and highlight opportunities for improvement. Analysis of journeys, performance monitoring, and the creation of data-led recommendations will form a core part of day to day activity.End to end management of CRO activity is a key responsibility. This includes identifying issues, prioritising fixes, launching AB tests, and implementing updates within the CMS. Regular performance reviews, optimisation workshops, and close collaboration with content, creative, IT, and external partners ensure continuous improvement.Technical SEO and accessibility form another important part of the role. Tasks include running crawl reports, resolving technical issues, reducing accessibility errors, and maintaining strong overall website health. Contribution to analytics transitions and tracking improvements also plays a part in supporting the wider digital strategy.What experience you''ll need to apply Experience in