Head of Digital - B2C £ Competitive Salary West Sussex Hybrid Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This is a newly created role, established to support the company''s ongoing growth and investment within digital marketing. About the Head of Digital role: This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you''ll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps. You''ll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance who have a strong track record in B2C digital leadership, strategy, and transformation. Head of Digital Key Responsibilities: Develop and execute the company''s digital strategy to support growth and enhance customer experience. Lead, inspire, and develop a small, high-performing digital team. Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics). Champion UX, A/B testing, and continuous improvement across platforms. Embed a data-first culture, using insights to maximise performance and ROI.