Job Title: Digital Growth and CRM Manager Location: Dudley, West MidlandsSalary: £36,000 per annum, Hours: 37.5 hours per week, between 8.00am - 6.00pm Contract: Full-time, permanentBlack Country Living Museum is seeking a Digital Growth and CRM Manager to lead the Museum''s digital performance and online revenue growth Recognised as Large Visitor Attraction of the Year by VisitEngland, Black Country Living Museum welcomes hundreds of thousands of visitors each year to experience the region''s rich industrial and social heritage This position will play the leading role in ensuring our digital channels help more people discover, engage with and visit the Museum. You will lead the development of our website performance, search visibility, paid media activity and CRM marketing, helping connect audiences with the stories, people and places that make the Black Country unique.What will you be doing?You will take ownership of the Museum''s digital growth and ensure our online platforms deliver strong performance and conversion.Leading the Museum''s strategy for growing digital ticket sales and online engagementOptimising website performance, user journeys, and the ticket booking experience.Managing paid search and analytics agencies, ensuring campaigns deliver strong ROI.Developing and delivering CRM and email marketing activity aligned to the Museum''s programme and campaigns.Improving search visibility through SEO and emerging AI-driven optimisation.Monitoring digital performance