Sales Manager - Motor TradeLocation: WokinghamSalary: 40K Basic - 60K OTES Reporting To: General Manager / Dealer PrincipalDepartment: Sales Job Purpose:To lead and manage the sales team in delivering outstanding results, ensuring sales targets are met or exceeded. Responsible for driving profitability, customer satisfaction, and compliance within a franchised or independent motor dealership.Key Responsibilities:Manage day-to-day operations of the vehicle sales department.Drive new and used car sales performance in line with targets and forecasts.Recruit, train, mentor, and develop sales executives.Monitor and manage individual and team KPIs (e.g., enquiry conversion, profit per unit, finance penetration).Maintain high levels of customer satisfaction (CSI) and ensure compliance with brand standards.Oversee vehicle stock levels, including ordering, pricing, and ageing.Implement and monitor effective sales processes and CRM usage.Liaise with manufacturers, finance partners, and marketing teams to support campaigns and dealership promotions.Conduct regular sales meetings and performance reviews.Ensure FCA compliance and adherence to company and industry standards. Key Skills and Competencies:Strong leadership and people management skills.Proven track record of achieving and exceeding sales targets.In-depth understanding of motor trade retail operations.Excellent communication and negotiation skills.High level of commercial awareness and analytical ability.Ability to motivate and