Digital Marketing Executive Performance, Strategy and Creative FocusLocation: Cardiff - Hybrid (3 days in the office)Job Type: Full-timeSalary: £30,000 - £35,000 per annumAbout Our ClientThey are accelerating the transition to clean, electric fleets by providing businesses with the tools and support to electrify with ease. TheyWe''re on the hunt for a Digital Marketing Executive who is not only a master of SEO and PPC but also a strategic thinker, a skilled copywriter, and a social media storyteller.Key Responsibilities:Digital Advertising and AnalyticsManage PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads) to maximize ROI.Optimize website metadata, keywords, and SEO strategies to improve search rankings.Track and analyze website and campaign performance using Google Analytics and Google Tag Manager.Develop A/B testing strategies to refine ad copy, landing pages, and creatives.Social Media and Content CreationDesign eye-catching graphics, videos, carousels, Reels, and TikToks.Manage and grow their presence across Facebook, Twitter, Instagram, TikTok, and LinkedIn with engaging content using Canva and Adobe Creative Suite.Plan, execute, and analyze organic and paid social media campaigns.Develop a content calendar that aligns with brand goals and industry trends.Edit and produce high-quality videos for social media using Adobe Premiere Pro or Final Cut Pro.Email Marketing and CRMCreate and execute email marketing campaigns (Mailchimp, CRM campaigns).Develop automated email w