* Design, configure, and optimize decision strategies within Pega Customer Decision Hub (CDH) across eligibility, applicability, arbitration, and engagement policies.* Develop and enhance adaptive models, predictive models, and next-best-action frameworks to drive personalized customer experiences.* Partner with business SMEs to translate customer engagement goals into robust, Real Time decisioning logic within CDH.* Work closely with data, analytics, and architecture teams to integrate CDH with enterprise systems, customer data sources, and omni-channel touchpoints.* Maintain and evolve NBA/NBO strategies across inbound, outbound, paid media, and Real Time decisioning channels.* Perform impact analysis, A/B testing, and decision simulation to validate strategy performance and optimize outcomes.* Ensure CDH implementations follow best practices, including guardrails, versioning, governance, and reusable decision components.* Support model monitoring, performance analysis, and uplift tracking to ensure strategies continue delivering business value.* Participate in Agile ceremonies, providing technical input, effort estimates, and solution recommendations.* Document decision logic, business rules, and strategy configurations to support transparency, auditability, and operational readiness.LA International is an award-winning partner of choice for many of the world''s most influential companies and government organisations. Holding Enhanced Government Security Accreditation, we