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Sales Lead Consultant

role at

Luminary Bakery

Reports to:

Managing Director

Type:

Contract or Temp

About Luminary BakeryLuminary Bakery is an award-winning social enterprise and artisan bakery, empowering women through training, employment and community. Our products – cakes, pastries and celebration bakes – combine exceptional quality with a powerful story in every bite.

We are entering an exciting phase of growth and are looking for a driven Sales Consultant to lead our revenue strategy, unlock the potential of our incredible client list and develop new opportunities that generate sustainable income to support our mission.

About the RoleThis is an independent, target-driven role where you’ll take full ownership of sales – but you won’t be working in isolation. This is a key position for someone who thrives on sales, relationship-building and growth.

You will take ownership of outbound sales, and proactively seek opportunities across B2B, B2C and corporate growth (standing orders, wholesale and weddings), and work to ensure our pipeline is always full and well nurtured.

This is not a passive sales role—it''s about being out there, finding leads, closing deals and growing accounts.

Key Responsibilities

Identify and secure new B2B, wholesale, corporate and wedding clients.

Unlock the potential of our existing client list through strategic outreach.

Drive proactive lead generation, including cold calling, networking and LinkedIn outreach.

Build and maintain a robust pipeline of leads, converting them into long-term contracts.

Attend tastings, sales meetings, and events to pitch Luminary’s offering and communicate our social impact.

Keep CRM records up to date to track opportunities, conversations and progress.

Account Growth and Relationship Management

Strengthen and expand relationships with high-value clients and key accounts.

Spot and pursue upselling opportunities (e.g. regular standing orders, bespoke gifting, seasonal campaigns).

Collaborate with production, fulfilment and packaging teams to ensure flawless delivery.

Sales Strategy and Performance Tracking

Lead on setting and delivering monthly, quarterly, and annual sales targets.

Report regularly to the Managing Director on sales performance and pipeline health.

Use customer feedback and sales data to refine and improve sales strategy.

Weddings and Corporate Events

Respond to wedding and corporate event enquiries and develop new outbound opportunities.

Build relationships with venues, planners and corporate gifting contacts.

Prepare tailored proposals, quotations and tasting sessions for high-value prospects.

Develop and implement initiatives to increase wedding cake sales.

About You

Proven track record in B2B or high-end food/hospitality sales.

Commercially driven with a “hunter” mindset – you thrive on securing and growing business.

Strong network and understanding of Contract Catering.

Strong networking skills and confidence in both face-to-face and virtual meetings.

Passion for food, social enterprise, and creating positive impact.

Self-starter who can work independently, while collaborating effectively across teams.

Skilled at building relationships across multiple sectors and seniority levels.

Comfortable working in a fast-paced, evolving environment.

Experience in event/wedding sales or working with luxury/corporate clients.

Experience with CRM systems (Capsule CRM) and Excel/sales dashboards.

Understanding of food production or social enterprise business models.

Package

21 days annual leave + bank holidays (to pro rata)

Free baked goods, staff discount and team socials

Be part of a supportive, purpose-driven team changing lives through baking

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