Senior Marketing ManagerReports to: Marketing Director£45,000 - £55,000 Base + BonusHybrid - LondonThe CompanyLeading media events business seeks a highly accomplished Events Marketing Manager to join their fast-growing events team.As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.Key Responsibilities: Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg''s and to drive attendance to the showEstablish close working relationships with their exhibitor clients to create extended campaigns and outreachForging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendanceUtilising a full range of online marketing tactics, including social media, SEO and PPCNurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.Preparing all promotional copy and collateral for internal and client useEstablishing effective working relationships with speakers to gain their buy i