Join us as the Barclays Private Bank and Wealth Management Growth Marketing Manager, where you''ll play a key role in driving business growth through strategic use of digital marketing channels. In this role, you''ll work closely with the business to align on objectives, gather customer insights, and understand local market dynamics to ensure marketing efforts are fully in sync with business priorities.You''ll be responsible for developing and executing innovative, multi-country digital marketing strategies that build brand awareness, foster customer engagement, and drive acquisition. This includes planning and delivering paid media campaigns-working with agencies across channels such as PPC, paid social, programmatic, Google Performance Max, and SEO-while collaborating with creative partners to produce assets that resonate with target audiences.Your analytical skills will be essential as you set up performance tracking infrastructure, build dashboards, and deliver daily monitoring and reporting. You''ll provide actionable insights using tools like Media Mix Modelling and optimise campaigns based on key metrics such as CPA, ROAS, CVR, and LTV, clearly communicating the impact of marketing investments.You''ll also partner with the website team to enhance the onsite journey and identify opportunities for conversion rate optimisation. A solid focus on experimentation will be key, as you define and execute a testing roadmap, track learnings, and propose new ideas.Operating in a c